Event
The ABRE Congress on Packaging and Consumption 2025 stands out as the most important meeting point between leaders and professionals from the consumer, packaging, retail and circularity chains, to debate the rumors of the consumer market in Brazil and around the world.
From a relaxed environment that encourages networking among more than 900 participants, the ABRE Congress offers unique presentations with guests from around the world, access to experts from the national market, and discussion and insights into the movements that are transforming the competitiveness in the consumer, product and packaging market, what are the challenges for brands and the key themes on the companies' competitive agenda.
In the 2025 edition, the ABRE Congress explores the ways in which technology and Artificial Intelligence scale business transformation, in parallel with an in-depth look at the aspects: Market, Retail, Consumption, Brands and their paths to building value, Sustainability around the world, packaging against food loss, and innovation and technology ecosystems.
A unique event of strategic alignment, insights and differentiated networking to strengthen business relationships, recognized and expected by the entire sector.
Market directions and current drivers of consumer behavior, and where this transformation is heading.
The accelerated digitalization of retail and its impacts on the business model of the consumption and production chains.
Brand Cases and the paths to innovate and expand their connection and delivery of value to consumers.
Cases and analysis on the adoption of new technologies and artificial intelligence by the packaging industry.
Sustainability in the packaging industry and the consumption chain around the world and the key drivers for advancing this agenda.
The developments, implications and challenges of the new European regulation of packaging and packaging waste.
Sustainability in a holistic way in the face of the challenges of modern society: what are the positive paths and impacts in reducing food losses and waste.
Brand Cases and paths to innovate and expand their connection and delivery of value to consumers and advance sustainability in the consumption chain.
The role of open innovation in scaling the efficiency of the production chain and its competitiveness.
April 09th
April 10th
Carolina Riotto
CMO Foods
Unilever
Mariângela Jácomo
General Maganer - South America
Sonoco
Felipe Fuccio
Associate partner
McKinsey & Company
Pedro Fernandes
Partner
McKinsey & Company
Erik Sosa
Diretor Técnico
Oben Group
Eduardo Terra
Managing Partner
BTR Educação e Consultoria
Gabriela Onofre
CEO
Publicis Groupe Brasil
Hugues Alvarez
Research and Development Manager
SWM
João Paulo Andrade
Plant Manager
SWM
Clarisse de Aguiar Toniatti Dantas
Gerente de Estratégia e Consumer Insights
Alvoar Lácteos
Danilo Zorzan
Marketing Director
Tetra Pak Brasil
Agustín Acuña
Sales manager
Teckdes
Peter Desilets
Director
Pacoon Sustainability Concepts
Arthur LENOIR
Global Sales and Marketing Director
Aptar Closures
Henrique Araujo
Flexible Packaging R&D Manager
H.B. Fuller
Erich Shibata
Creative and branding diretor
Grupo Cimed
With more than 25 years of experience in Marketing and Innovation, Gabriela Onofre became CEO of Publicis Groupe in Brazil in August 2023. Before that, she was vice-president and partner at Unico for four years, scaling the operation from a medium tech company to the second most valuable SAAS and one of the unicorns in the Brazilian market. During his career, he also led the strategy for building and expanding international brands at companies such as P&G and Johnson & Johnson. The executive was recognized as Women to Watch by Meio & Mensagem and as one of the 100 outstanding women in Innovation by Época Negócios. A reference in creativity, data and media, Publicis Groupe is today the largest communications group in the world and the most valued on the market.
Daniela de Fiori is an executive passionate about developing talent and building high performance teams, committed to results that positively transform society. Daniela has worked for almost 30 years in multinationals in the areas of ESG, public policies, communications, diversity and inclusion, and corporate reputation in C-Level positions for Brazil and Latin America.
Married and mother of two teenagers, Daniela is an Economist graduated from FEA/USP, with studies in Journalism and a postgraduate degree in Public Relations from ECA/USP. Her commitment to continuous learning includes completing the course for Board Members at IBGC, in addition to specializations in ESG from Oxford University and in Leadership from Northwestern University Kellogg, in Chicago.
She is currently Director of Corporate Relations for DIAGEO in Latin America and the Caribbean, where she leads the areas of Public Policy, Communications and ESG. Before joining DIAGEO, Daniela served as Vice President of Corporate Affairs and Sustainability for 12 years at Walmart, accumulating extensive experience in corporate governance, ESG, mergers and acquisitions (M&A) and organizational change. Her career began at Cargill, where she began to build her expertise in business and sustainability. She has also worked as a consultant serving NGOs and the private sector.
In addition to her corporate work, Daniela is a member of the Executive Board of the Ethos Institute, actively contributes to the boards and directorships of industry associations, and is a founder of the Women 360 Movement, a founding member of the Brazilian Women`s Network for Sustainability, having led the creation and chaired the Board of the Walmart Institute and the DIAGEO Institute, as well as having participated in spaces such as the São Paulo City Council. She has published articles on sustainability in the retail value chain and was recognized as a finalist for the Prêmio Mulher da Revista Cláudia in the Business Women category.
Grazielle Parenti has 30 years of experience and high representation in the Food and Agribusiness Industry, with experience at BRF, Diageo and Mondelez. Since July 2022, he has served as Vice President of Sustainability and Corporate Affairs at Syngenta. The executive also currently holds the position of Vice President of ABAG (Brazilian Agribusiness Association) and participates in the boards of directors of private and third sector institutions.
At Syngenta, leading the evolution of the company´´s ESG agenda, he is responsible for the areas of Institutional and Government Relations, Sustainability and Corporate Communication. With her vast experience in Sustainability, Grazielle has invested in dialogue and engagement with various agribusiness actors to move agendas that benefit us as a prosperous and conscious society. In October 2024, she was also appointed as Global Head of Value Chain Alliances at Syngenta Group.
Grazielle was also Global Vice President of Institutional Relations and Sustainability at BRF and also held the position of President of the Board of ABIA (Brazilian Food Industry Association), as well as President of the BRF Institute and Advisor to the Foreign Trade Advisory Council of the Ministry of Economy. She has a degree in Business Administration from Fundação Getúlio Vargas (FGV), an MBA with an emphasis on Marketing from FIA/USP and a postgraduate degree in Public Policy, also from FGV. She led the Agribusiness group of the BRICS Business Council and was the president of the Brazilian chapter of the BRICS Women Business Alliance.
Experienced leader in sustainability and new business development. Currently focused on collaborating in scientific progress regarding bio-based thermoplastics, recycling and biodegradation.
He is also the leader of the ABRE Sustainability Committee.
Nerida has worked in the packaging industry for over 23 years and is Executive Director of the Australian Institute of Packaging (AIP), which is the peak professional body for packaging training and education in Australasia. Passionate about sustainable and circular packaging and Save Food Packaging Design, she is project leader of the Save Food Packaging Consortium within the Fight Waste Cooperative Research Center and was packaging representative on the Department of Agriculture´´s National Food Waste Strategy Steering Committee, Water and Environment. She invests her time educating the industry about the important role packaging plays in reducing food waste and how Save Food Packaging´´s design can make a difference. She is also committed to helping educate and train packaging professionals in the importance of sustainable and circular packaging design and recognizing best practices in this area. Nerida believes that everyone has a role to play in minimizing the environmental impact on our planet.
Professional with over 20 years of experience in consumer goods and packaging industries, leading local and regional teams. Postgraduate in Strategic Project Management, with specializations in Lean Six Sigma (Green Belt) and Sustainability. Skilled in project management, sustainability projects, innovation, cost reduction and continuous improvement for packaging in large companies such as Bauducco, Reckitt Benckiser, Kimberly-Clark and Danone.
I currently work as a Plant Manager at SWMB. I have a degree in Chemical Engineering with a specialization in Production Management from USP and Business Management from FGV. With over 11 years of experience in the paper industry, I lead the operations of the Piraí, RJ unit, focusing on people development and process strengthening. I firmly believe that reducing environmental impact is intrinsically linked to the design of smarter and more efficient products, combined with actions that promote the consumption of clean energy.
CEO of Cepêra Alimentos since 2013. He joined the company in 1995 and has worked in various areas, including store merchandising, production, supplies and sales. He has a degree in accounting from FECAP and Business Administration from FMU. He took a course at the Disney Institute, “The Disney Style of Excellence in Service”. He was a trainee at Amcham, the American Chamber of Commerce, in 1994.
Sergio Sampaio began working at Grupo Boticário in 2015, with experience in sales, marketing and operations in various segments, such as beverages and food, mining and airports.
He is responsible for the Group´´s operations area, which includes Research and Development, Supplies, Supply Chain, Industry, Logistics, Quality and Real Estate. He works in partnership with all areas of the company, franchisees, distributors and key accounts.
Partner at McKinsey in the São Paulo office. Pedro joined McKinsey in 2018 after working in senior commercial positions at a large multinational beverage company. The focus of Pedro´´s work at McKinsey is to drive growth in consumer goods companies through the adoption of excellent business practices. Pedro has extensive experience in revenue growth management, go-to-market strategy and sales force effectiveness.
Professional with over 15 years of experience in the Marketing area. Extensive knowledge in the areas of branding, product management and research (Nielsen, Kantar, BTS, Ad Hoc), digital, institutional communication and innovation, acquired through experience in large multinational and national companies in the industry and service sectors.
She has worked at Alvoar Lácteos since 2017, where she led major projects such as the rebranding of the Betânia brand and the launch of the Betânia Kids and Yobem brands. She is currently responsible for the Group´´s Strategy area, encompassing the areas of Market Intelligence and Consumer Insights.
Managing Partner of BTR Education and Consulting. He is a member of the Board of Directors of several retail companies. He is a partner at HiPartners Venture Capital. He gives lectures at national and international retail events and is the author of several books and articles on retail and the consumer market.
Graduated in Chemistry from the State University of Londrina. With more than 15 years of experience in developing sustainable solutions for rigid and flexible packaging for the most varied consumer goods products, such as food, personal care, home care and industrial packaging.
Arthur joined Aptar Closures in 2020 as Marketing Director.
He has 15 years of experience within Packaging at different positions such as Sales Manager, Marketing Director, Sales Director in Europe.
For last 3-years, he managed elastomeric valve product life cycle management at Aptar Closures with a strong focus on innovation and sustainability.
He holds a Mechanical and Production Engineering Associate Degree and a Business Relationship Management Master Degree.
With over 20 years of corporate experience at DSM in plastics, fiber intermediates and fine chemicals in global business, innovation, sustainability and communication roles, Fredric is a Partner and Co-Lead for our Sustainable Packaging Innovation Fund.
Following his career at DSM, Fredric drove innovation at the start-up scale as CEO of Vibers, a company producing paper & cardboard, biopolymers and packaging materials from natural Miscanthus fibres.
Next to his broad corporate and start-up experience, Fredric brings to the team relevant materials know-how, his global network as well as his judgement and coaching skills.
He is an affiliate executive coach at IMD Business School, consultant, expert and mentor and has been recognized by the UN Global Compact (NL) as runner-up SDG Pioneer (2020). From 2011 until 2016, he chaired the EU working group CEN TC411 on bio-based products.
Director of Branding and Creation at Farmacêutica Cimed | BSPOK CCO.
A pioneer as the first Brazilian Astro Designer, Erich Shibata leads the creative transformation of Cimed, a reference in the pharmaceutical sector often compared to the “RedBull” of the industry. Heading the Branding and Creation department, he was responsible for innovating the brand´s “yellow lifestyle”, in addition to driving cutting-edge and technological initiatives at CimedX (space), elevating the company to new heights.
In parallel, Erich is CCO at BSPOK, a high-end design boutique specializing in the customization of helicopters, executive jets and luxury automobiles.
André Britto is CMO at Bauducco® and is leading the largest rebranding in the brand´´s history. He is considered one of the ten best CMOs in Brazil by Forbes 2025 and is on the list of the top CMOs in Brazil 2024 by Infomoney. He has 20 years of experience in Marketing for large companies with a focus on food, having worked at Danone, Mondelez and BRF. The executive has a degree in Administration from USP, an Executive MBA from FDC and an extension course in Business at Kellogg Management School.
Sustainable solutions analyst at Cazoolo (Braskem`s Circular Packaging Design Lab) focused on developing business and innovations in packaging in favor of the circular economy of plastics. Graduated in Design from PUC-Rio and with a postgraduate degree in Service Design from the same university, he has over 8 years of experience in product design and has been working in the area of design for sustainability within the petrochemical industry since 2021.
Peter Désilets is managing director and co-founder of Pacoon Sustainability Concepts with offices in Munich and Hamburg, Germany, the leading agency for sustainable packaging solutions in Europe and globally. The experts carry out holistic strategies and concepts since 2008 and create solutions in several fields of business. They are active in all kinds of packaging material, single use and reusable concepts and regulation monitoring for legal compliant packaging. Pacoon observes innovative technologies and work together with the entire supply chain.
Lina Wimmer is a Senior Consultant at Circular Analytics and specialises in helping companies tackle the complex requirements of sustainable packaging. In her current role, she focuses on advising companies on how to comply with legal requirements and achieve their packaging goals. She holds a Bachelor´´s degree in Packaging Technology and a Master´´s degree in Packaging Technology and Sustainability.
Viviane Ramsey joined Sun Chemical in 2000 as Business Development Manager for functional coatings.
She has held various positions over the past 30 years in the graphic arts industry, including Chemical R&D, Technical Support, Business Development Manager for Latin America, and Sustainability Product Manager for North America. For the past 10 years, her role has been Market Management for Sustainability. With a certification in Sustainable Business from McIntire Business School, she is very active in the sustainable industry and in associations such as SPC, APR, FPI, GreenBlue, ASTM, and BPI. She is passionate about sustainability!
Agustin Acuña began his career at TECKDES as a young professional in the position of industrial designer for more than 20 years, being a fundamental part of the participation in innovation in the challenging packaging projects developed, achieving success stories in companies such as Unilever, CLOROX, DANONE, MOLINOS, etc.
He has been part of the commercial team for 10 years and Agustin is currently Sales Manager at TECKDES, providing all the knowledge acquired to continue adding value to the mass consumer industry, developing a close relationship with large accounts such as ARCOR, COCA COLA, PEPSICO, P&G, CEPAS, GRUPO AJE, ALICORP, etc. over all these years.
Associate partner in the São Paulo office, affiliated with the operations practice, with extensive experience in product development and supplies. More than 20 years of experience in various industries, 9 of which in consultancy. It has served the entire packaging chain, from raw materials to retail, including several packaging design and optimization projects.
Executive Director of ABRE - Brazilian Packaging Association and President of WPO - World Packaging Organization, Luciana has a degree in business administration with an emphasis on foreign trade and a specialization in environmental sciences, both from Universidade Presbiteriana Mackenzie, and has also taken extension courses in design thinking from IIT and in Governance on Boards of Directors from IBGC.
Since 2002, she has headed ABRE - Brazilian Packaging Association - a business entity that brings together companies from all links in this production chain, leading the entity´´s initiatives in favor of the continuous improvement of Brazilian packaging, the competitiveness of the sector and its sustainable development. Responsible for ABRE´´s interface with the Government, partner entities, other links in the market and contributing to a more open dialogue with society. Since 2009, he has served as Vice President of Marketing at WPO - World Packaging Organization, contributing to the alignment of global objectives and vision for the future of packaging in our society. At the end of 2023, he assumed the presidency of the organization, intensifying his commitment to the advancement and improvement of the packaging sector globally.
With 20 years of experience in cosmetics, he returns to Brazil after a period in England heading packaging at The Body Shop, where he implemented refilling in stores, and also at Avon International serving markets in Asia, Europe and Africa. It has the great challenge of innovating to regenerate product packaging from the most reputable company in Brazil for 11 years.
Carolina Riotto is CMO Foods Unilever Brazil & Condiments Latin America. A marketing professional with over 17 years of experience in the consumer goods industry, including over 15 years with the company, she has worked in the Home Care and Personal Care categories, with international operations in Latin America (Brazil), Southeast Asia (Singapore) and Europe (United Kingdom). Passionate about leading brand transformations and communication, Carolina connects people´´s behavior to market trends to drive business growth, always keeping sustainability at the center of decisions. One example is the expansion of the Unidos Pela Comida project, led by the Hellmann`s brand, which combats food waste by transforming what would otherwise go to waste into meals for people in situations of food vulnerability.
I am a Biochemical Engineer from the Université de Technologie de Compiègne in France and have worked in the paper industry for over 25 years. My experience includes the production of low-grammage papers, quality control, account management and development of new materials. I am currently part of the Packaging Platform of the SWM group. I am very interested in exploring the applications, functionalities and recyclability of paper, a material that has been with us for over 2,000 years.
Danilo Zorzan has been Marketing Director at Tetra Pak Brazil since January 2022 and has dedicated himself to global projects focused on developing new solutions and boosting sales in the food industry. The executive joined the company as an Account Manager in 1998 and eight years later was promoted to Marketing Manager. In 2009, he began working as Portfolio Director in Brazil and in January 2011 he expanded his operations to Latin America. The executive held positions as Global Product Director in Italy in 2014 and returned to Brazil in 2020 to work as Director of Insights and Business Analysis for the Americas. A food engineer from Instituto Mauá de Tecnologia and with an MBA in Advertising and Marketing from Escola Superior de Propaganda e Marketing (ESPM), Zorzan has over twenty years of experience in the food and beverage sector.
Ricardo Chueiti, Brazilian, married, has 2 children, graduated as a Chemical Engineer from the USP Polytechnic School, and has a postgraduate degree in Business Administration from Fundação Getúlio Vargas – SP and an MBA from the FIESC Business Academy - SC.
Ricardo has extensive experience in the food and beverage sector, holding leadership positions in Marketing and Sales in companies such as JDE Cafés, Pilão Professional, Pernod Ricard, Procter & Gamble, 3M and Accenture.
He currently holds the position of Market and Consumption Director at Aurora Coop, the 3rd largest industrialized protein conglomerate in Brazil, where he has worked for over 4 years, leading the areas of Marketing, Trade Marketing, Research & Development, Market Intelligence, SAC and Commercial Quality.
Executive with 25 years of local and global experience in Business Management, Sales, Marketing and Strategy, with a prominent role in the consumer goods and B2B industries. She has worked for companies such as BASF and Bayer, and since 2023, she has held a leadership position at Smurfit Westrock, ahead of the times: Commercial, Customer Experience and Strategic Marketing. With a solid track record focused on identifying business opportunities and making data-driven decisions, she has played a crucial role in driving the organization´´s sustainable and profitable growth.
Chemical Engineer – Michoacana University of Mexico. In the development of engineering compounds from acetal resins, cellulose acetate, polyesters, polyamides and polypropylenes with impact modifiers, fiberglass and various mineral fillers. More than 30 years of experience in project engineering, process engineering, quality control, production, marketing and product development in BOPP, BOPET, BOPA, BOPE, CPP, CPE, metallized and solution-coated films and extrusion in different companies in Mexico, United States, Ecuador, Chile, Argentina and Peru. Currently Technical Director of the Oben Group.
Networking with the main players in the sector will open doors to strategic partnerships and new business opportunities. The event will take place in a large, light and airy space, prepared to accommodate participants, exhibitors, food trucks and a food court.
Take the opportunity to visit the exhibitors.
You will be prepared to drive changes in the dynamic packaging and consumption market, becoming an agent of transformation.
Apply innovations that generate real results, both for your business and for society, increasing your impact on the market.
Learn how to transform challenges into opportunities, with strategic insights that will make a difference in your decisions and results.
The trends discussed at the event will give you the tools to put your company ahead of the competition, as a reference in innovation.
You will be able to shape solutions for the future of consumption, anticipating changes and leading strategic decision-making.
The trends discussed will help connect sustainability and technology with market outcomes.
Have direct contact with industry leaders and receive unique insights that will put you one step ahead on your professional journey.
The sound will be silent, with the use of headphones, for better attention to the content presented. It will be necessary to present a physical document to collect the equipment.
Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP – Brazil
Do you want to participate in the ABRE Congress in a way that makes sense for you or your company? Consult Thábata Garcia and discover the registration options available for groups!
Thábata Garcia
eventos@abre.org.br
+55 11 96449-0916
+55 11 96449-0916
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R$ 1.890,00 |
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April 9th and 10th, 2025 (Wednesday and Thursday)
8:30 am to 5:30 pm
Vila dos Ipês
Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP – Brazil (on-site parking)
If in doubt, contact:
Thábata Garcia
eventos@abre.org.br
(11) 96449-0916
(11) 96449-0916
Distance based on GoogleMaps search performed on a Friday at 9am.
ABRE – Brazilian Packaging Association, founded in 1967, was born to be a reference and the connection between different links that make up the Brazilian packaging ecosystem. Just like the packaging, the Association has evolved over these 58 years and has followed the wishes and needs of consumers. On our work agenda are themes such as circular economy, sustainability, innovation, new business models, technology, digitization, education, among others. Through various actions, we present to our associates and the packaging and consumer goods chain the main economic, social and cultural movements promoting the dissemination of knowledge and the importance of packaging in modern society. Among our pillars are Transparency, Sustainability and Protagonism. This is how we open the doors to innovation and evolution in the Brazilian packaging ecosystem: encouraging our companies and professionals to play a leading role, fostering more sustainable business models and building transparent relationships.
Learn more about ABRE at www.abre.org.br