When we look at the consumer market, we notice different movements that intersect and complement each other, driven by a more agile retail, consumers who are more critical in relation to their choices, a market that, if it wasn't enough to have experienced a global pandemic, has been going through a challenging macroeconomic period, values and purposes as new indicators of brand value, and finally, technology exponentially expanding all possibilities in innovation, interaction, strategy and business model.
If these facts did not already indicate opportunities and challenges that consumer companies face, the fact that the era of access decentralizes the market and distributes its strength and its voice, reinforces the need to redefine the brands' strategy, as well as the need to constant innovation. And packaging is part of this movement!
It is in this context that the 20th edition of the ABRE Congress on Packaging and Consumption, promoted by ABRE - Brazilian Packaging Association, takes place on May 24 and 25, 2023, in São Paulo.
Based on the theme "Re-signifying the paths to sustainability, competitiveness and innovation in the consumption chain", the ABRE Congress will bring together key interlocutors from the national and international scenarios to discuss and share their knowledge about the paths to competitiveness in the consumption chain and how packaging can be thought of strategically in this context.
As always, the ABRE Congress will offer participants a rich experience in relationships and networking; access to lectures, speakers and exclusive debates, empowering each executive and professional in the sector to direct their businesses to be part of this new era of the liquid, dynamic and plural consumption market.
Check out some highlights that will provide a better experience in the two days of the ABRE Congress:
Vice President of Strategy and Finance
General Manager Beauty & Wellbeing Brasil and CMO de Hair Care Latam
President & CEO
Flexible Packaging Association
Supply Chain Executive Director
Co-CEO, Commercial and Marketing Director
Project Director for Packaging
Commercial Director Beyond Beer & Future Beverages
Business Director of Transformed Products, Innovation and Digital
Professor and Former VP of Marketing at McDonald´s
Pyroll Packaging Group - Finlândia
Global Head of R&D&I
The Body Shop International – UK
De Hong Jung
Mediator: Bruno Pereira
Leader in Sustainable Transformation
Berndt+Parter Group - Alemanha
R&D Packaging Director International
Kraft Heinz – UK
Humberto M A Enríquez
Head of Sustainability
Marketing Manager at Dolce Gusto NEO
Leader in Sustainable Transformation
João Gargalaka Jr.
Latin America Senior TS&D Leader for Packaging & Specialty Plastics
Licella Holdings – USA
Luiz Carlos Demattê Filho
Gian De Belder
Technical Director and Packaging Technologist
Procter & Gamble – UK
Fabrice Peltier Création – França
São João Alimentos
Gian Franco Rocchiccioli
Chief Strategy Officer
Director of Projects & Partnerships
Telines Basilio (Carioca)
Relationship and Ecosystem Director
Favela Fundos e Escola de Negócios da Favela
Diego Barreto is VP of Strategy and Finance at iFood. Graduated in Law from the Pontifical Catholic University of São Paulo (PUC-SP) and with an MBA from the IMD Business School, he has more than 15 years of international experience in the development of ideas in various sectors. He has a strong track record in strategy and business development, capital raising, mergers and acquisitions, articulating actions in collaboration with key business leaders, in addition to extensive experience in leadership and working in multicultural teams. Throughout his career, he has worked at companies such as Suzano Papel e Celulose and Movile. He has been on iFood since 2018. Diego is still a columnist for MIT Technology Review Brasil and author of the book “Nova Economia: Understand why the entrepreneurial profile is swallowing the traditional Brazilian entrepreneur”.
His professional objective is to make a positive impact on the planet and, therefore, he has led the partnership team at eureciclo, the largest certifier of reverse packaging logistics in Brazil for almost 4 years. A marketing innovation professional, he has 14 years of experience in consumer goods at Diageo, SC Johnson and Philip Morris. He has relevant experience in brand strategy and leadership of cross-functional projects in dynamic environments and complex socio-geographical markets.
Mechanical Engineer from Universidade Mauá, bachelor´´s degree in Business Administration from Universidade Mackenzie and postgraduate degree in Marketing from ESPM. He has 34 years of experience in the Pulp and Paper sector, in the marketing and commercial areas. He has been with Papirus since 2006.
Graduated in Mechanical Engineering from UFRGS (RS), Postgraduate in Planning and Management, more than 15 years of experience in leading product and process projects in the consumer goods and packaging industry. He currently manages the Research and Development team at Valgroup´´s laminated films unit in search of the best innovative solutions and thinks of all our products.
Graduated in Business Administration from FAAP(SP), Postgraduate in Marketing from ESPM(SP) and MBA in Strategic Business Management from FGV. Works in Sustainability Management, Circular Economy, Communication and Marketing. Member of the board and Communication Leader at the Network for the Circularity of Plastic.
Advertiser, entrepreneur with more than 20 years of experience in strategy. He is a partner in one of the main design offices in Latin America, where he defends the strategic role of design thinking and its importance in transforming business in today´´s world. As a member of the board of ABEDESIGN – Associação Brasileira de Empresas de Design – he has been at the forefront of the main movements in the sector over the last 15 years. Mentor and investor in Startups, co-founder of Tismoo (innovative biotechnology startup focused on Autism) and also co-founder and Advisory Board Member of Nindoo (artificial intelligence startup). He is the author of the book O Segredo de Ebbinghaus (2010), a book in which he presents a comprehensive view of brand equity management, demonstrating that medical events are the result of concrete actions by human beings, whose intention is always guided by the idea of value . He is also the author of Descentralizada – A New Pregnancy (2020), proposing a very provocative and pragmatic reflection on the current challenges of organizations. In his latest book Valor - an essay on human choices (2022), the author proposes the tradition of bringing the theme of VALUE back to the economic and corporate agenda. In 2023, he was invited to represent Brazil, being the only Brazilian judge in the Design Category at the world´´s largest Festival of Creativity – Cannes Lions – on the festival´´s 70th anniversary.
Partner in the finance practice at Consultoria Capital Executivo, he served as CFO/CFO at large multinationals such as Bemis, Air Products, Philips and Cargill. Extensive international experience in countries such as Argentina, Mexico and the United States, in addition to doing business in several countries in the Americas and Europe. Solid experience in Finance (controlling, accounting, treasury, taxes, financial planning, etc.), Legal, Procurement and Information Technology. In addition to vice-president of ABRE, he was a former Director of ABRASCA and former President of the Strategic Finance Committee of AMCHAM. Bachelor in Accounting from FMU, and an MBA from the University of Pittsburgh-USA.
Antonio Jou Inchausti is CEO of Polo Films, where he has worked since 1998. He has been industrial director, industrial manager, project manager and maintenance supervisor. Born in Uruguay, Jou came to Brazil quite young. He holds a degree in Electrical and Electronic Engineering from the University of Rio Grande do Sul (UFRGS) and a specialist in Business from The Wharton School, University of Pennsylvania (USA). His trajectory at Polo Films made him an expert in the economy of plastic, especially in the operation of the Flexible Packaging industry.
Tim is Project Director for Packaging in Smithers with deep industry experience in corrugated and paperboard.
Before joining Smithers, Tim previously worked for DS Smith as Market Insights Manager, North America Packaging Division where he served as lead market research department supporting sales, marketing, and innovation (+$600M annual revenue.) In this role he analyzed and understood trends in order to identify insights and sales opportunities, and filled innovation pipeline with most relevant insights for transformation into relevant products and services.
Before DS Smith, Tim worked for Neenah Paper as a Senior Analyst. In this role he provided analysis and support for sales and marketing programs aimed at increasing both top and bottom line goals, achieving above market growth on +$300M business.
Tim excels at implementing tools and capabilities to enhance business intelligence needs by utilizing a diverse experience in market research and analysis, strategic planning, sales, project management, data analysis and forecasting, CRM administration, and cross-functional team coordination. Contributes to success by leveraging exemplary leadership, analytical, and communication skills to provide sustainable marketing solutions and maximize business objectives
President of Sociedade Brasileira de Varejo e Consumo – SBVC, Member of the Board of Directors of retail companies such as: Grupo Boticário, Ipiranga AM/PM, Petz, Lopes, Agrogalaxy, Nissei, Savegnago, GOL, Grupo Baumgart, Nissei, Savegnago, Vila Nova and Votorantim, Hi Partners and Partner at BTR Educação e Consultoria. Eduardo holds a degree in Business Administration and a Master´´s in Administration from FEA/USP, Specialization in Retail Manchester Business School – UK, Youngstown State University and Columbia University. Professor of MBA and Graduate Courses, author of several articles and books on Retail, international speaker on Retail and Digital Transformation, organizer and technical manager of more than 40 international missions of technical visits and international congresses.
Graduated in Control and Automation Engineering at the University of Brasilia and with a sandwich degree at Seoul National University in South Korea. Starting his career at Nestlé as an Engineering Trainee in 2017, he currently holds the position of Innovation Manager, responsible for managing the Nestlé Innovation and Technology Center. He has more than 6 years of experience in the use of emerging technologies applied in manufacturing such as robotics, artificial intelligence, IoT sensors and computer vision.
An experienced packaging technologist, with a proven record in managing multidisciplinary teams. Skilled in project management, packaging development, people management and sustainability. Guides projects and initiatives using consumer insight in building the brand strat plan.
He is a Mechanical Production Engineer from Centro Universitário FEI and has a postgraduate degree in Business Administration from the University of São Paulo (USP). He also has an Executive MBA from Scandinavian International Management Institute, in Denmark, and other management and leadership courses from Mannaz (Sweden), Ashiredge (UK) and Kellogg (US). Varella has 28 years of experience in Sales and Marketing, Supply Chain, New Businesses, Commercial Policy, Key Account Management, and P&L responsibility. He has worked in several sectors of the economy: consumer goods, brewery, consulting, automation, packaging and aluminum products, working in Europe, Latin America and North America, being responsible for Business Units in these regions. In 2016, he joined CBA, and since then he has been Director of the Transformed Products, Innovation and Digital Business.
With nearly 20 years at Unilever, from intern to vice-president, Thais Hagge has already headed major brands such as Omo, Rexona, Hellmans and Mãe terra, and today leads the Beauty & Wellbeing category for Brazil, responsible for brands such as Dove, Seda, Tresemmé and Clear.
Throughout his journey, he led the transformation of the Rexona brand, launching its greatest successes, such as Rexona Clinical and Rexona by Anitta and created the "Unidos pela Comida" initiative - which fights food waste. Today, he leads Dove´´s strategy for Brazil, controlling the brand´´s iconic campaigns, such as "Um Lugar ao Sol".
Passionate about the strength of the brands in which she operates and committed to the purpose of transformation, she is a mentor of Unilever´´s "Women Up" program, which contributes to and promotes the careers of women within the company, in addition to being a Strategy Advisor at Mãe´´s Sustainability Council Earth.
Degree in Business Administration from FEA-USP, with an MBA from FGV and Insper.
14 years at Ambev – Started in 2009 through the Global Trainees Program, and building a career primarily in the commercial area, especially in Off Trade.
I went through several functions such as Sales Manager, Trade Specialist, National Key Account, Regional Commercial Manager in Rio and SP, and more recently in the positions of National Director of Key Accounts and since the beginning of 2022 as Commercial Director in this new division da Cia (Beyond Beer & Future Beverages).
Leader of Cazoolo (Circular Packaging Design Lab) and Renewable PE (I´´m green™ bio-based) at Braskem for South America, leads a team of specialists focused on developing business and innovations in packaging in favor of the circular economy of plastics. Graduated in Advertising from PUC-SP and with an MBA from Insper, he has more than 15 years of experience in the petrochemical industry, working in the areas of Strategic Marketing, Communication and Branding in Brazil and abroad.
CEO of Korin Alimentos. Veterinarian, post-doctorate in Administration by the Operations and Sustainability Management program at EAESP/FGV. PhD in Sciences by the ESALQ Program - CENA/USP, with a thesis awarded by CAPES; Postgraduate in Strategic Agribusiness Management from FGV; Master in Zootechnics in Animal Nutrition by UNESP. Contributes to public policies as president of the Thematic Chamber of Organic Agriculture (CTAO) of the Ministry of Agriculture – MAPA since 2016. Member of the Strategic Council of the National Bioinputs Program (PNBio) and Vice-President of the Brazilian Association of Alternative Poultry Culture – AVAL.
Fernando Moulin is one of the main Brazilian experts in digital transformation, marketing and innovation, with passages in executive leadership roles in several companies and sectors. Pioneer of the digital marketing/CRM industry in the country and with more than 20 years of experience in the area, he is currently a Partner at Sponsorb, a boutique business performance company, where he leads several projects related to topics such as Digital Transformation and CXM (Customer Experience Management ). He is also a Professor at ESPM, INSPER and Live University, co-founder of Malbec Angels, mentor to start-ups, columnist for various communication vehicles, TEDx speaker and member elected to the ABEMD Hall of Fame.
Throughout his professional career, Fernando built a solid career working in Brazilian and multinational companies, performing local, regional (Latin America) and global functions. He served as an executive, leading transformation programs in large .
With a degree in Polymer and Composite Engineering from Leuven University, Gian is Technical Director and Packaging Technologist at Procter & Gamble (P&G), one of the largest consumer packaged goods companies in the world.
In his more than 20-year career at P&G, Gian has helped drive R&D for sustainable packaging across the company. He has been involved in developing key partnerships across the value chain and managing open innovation through P&G´s Connect & Develop Program.
Gian is a board member of Petcore Europe (the association representing the entire PET value chain in Europe), as well as being very active on Plastic Recyclers Europe’s Recyclass platform (chairman of the advisory board and member of the board of directors).
Led the pioneering 3-year ‘HolyGrail’ project on the standardization of markers/watermarks on packaging (bar coding for recycling). He was an official judge of several packaging awards: PackTheFuture 2018, Dow DuPont Packaging Innovation Awards (2018), 2020 Plastics Recycling Awards and Packaging Europe’s Sustainability Awards (2018-2022) and was named a finalist for the 2018 ‘EU Plastics Recycling Ambassador’ and 2019 (by Plastic Recyclers Europe).
Electrical Engineer, postgraduate in Marketing and Business Administration and with specialization at Insead and Stanford University, José Bosco has 27 years of experience in the Electronics, Automotive and Chemical industries. Standing out in people management and leadership, for 15 years he has been President of the multinationals in which he has worked, being responsible for business and market strategies, P&L and operations. He has extensive experience on Boards of Directors of Business Associations and Organizations in different segments. He is currently responsible for Terphane, a company focused on developing solutions for the polyester film market (BOPET), with operations in Brazil and the United States, as well as clients in more than 25 countries. During his management, Terphane was elected for several consecutive years one of the best companies to work for in Brazil (GPTW- Great Place to Work) and in the United States (Best Companies to Work for New York).
Chemical Engineer from UFPR, MBA in environmental technologies and several extensions in sustainability and innovation. Long experience in product marketing, market development and partnerships for open innovation. Acts as a consultant in optimizing eco-design under the lens of Cradle-to-Cradle and Life Cycle Thinking, formatting Circular Economy projects for companies and mentoring startups whose value proposition is products and services with an impact on ESG (Environmental, Social & Governance). Professor of Circular Economy at the Racine Institute and at ESPM´´s Center for Packaging Studies.
President and founder of one of the largest recycling cooperatives in Brazil. Environmental Manager specialist in Project Management; he was an individual waste picker, studied cooperativism and collaborates for the growth of waste pickers in the city of São Paulo.
Alison Keane is an environmental attorney with over 25 years’ experience. She is currently the President and CEO of the Flexible Packaging Association (FPA), representing U.S. converters of film, foil, paper and other materials into packages for food, medical device and industrial products. Prior to joining the FPA, she was with the American Coatings Association and served first as Counsel and then as Vice President for Government Affairs. Other employment experience includes the U.S. Environmental Protection Agency, the Maryland State Senate, and private practice.
• Manager of the Packaging Institute at the University of Applied Sciences Berlin 1989 – 1992
• Member and Chairman of the Board at German Packaging Institute (DVI) 1990 – 2018
• CEO Berndt+Partner Group since 1992
• Founding member of the German Packaging Museum (DVM) 1993
• Member of the Board at World Packaging Organisation (WPO) 1996 – 2018
• Member of the International Association of Packaging Research Institute (IAPRI) 1997 – 2018
• Board Member at the European Packaging Federation (EPF) 1999 – 2012
• President and Founder of the Global Local Branding Alliance (glba) since 2015
• Several hundred projects and consulting mandates for leading brand manufacturers, packaging and mechanical engineering companies (Bayer, P+G, Nestlé, Mondelez, Tchibo, Coca-Cola, Constantia, Dupont, BASF, Dow, IWK, Wipak, Mondi, …)
• Several hundred presentations and moderations on the future of FMCG and Packaging industry worldwide
• Jury member for various packaging competitions (Sustainability Awards, Worldstar, Dupont Award, 3M-Scotchban-Award, ECMA-Award, FEDES-Star, …)
• Guest lecturer at different Universities worldwide
João Henrique Alves, graduated in Chemistry at the State University of Londrina and with more than 12 years of experience in the development of sustainable solutions for rigid and flexible packaging for the most varied consumer goods products, such as food, personal care, home care and packaging industrial.
Fabrice Peltier is recognized as an expert in packaging design, a pioneer in eco-design who works for responsible packaging that is more respectful of the environment. He acts as a consultant and accelerator of creativity in eco-design for the entire packaging sector (packaging manufacturers, marketers and eco-organizations).
He regularly gives conferences and writes in many professional journals, including Emballages Magazine, for which he has been carrying out packaging analyzes for more than twenty years. He is also the author of numerous books including: The Revolution of the packaging first and second period and Why and how to enter the Revolution.
He is also a local elected official in his village of Combloux in charge of waste and a member of the office of SITOM (Household waste union) for the Mont Blanc valleys. So we can say that Fabrice Peltier takes care of packaging "from cradle to grave".
João Branco is one of the top ten marketing professionals in Brazil according to Forbes. As Vice President of Marketing at McDonald´s, he led the team that broke all records in the history of `Méqui´ in Brazil. João is a professor and columnist for Exame and UOL. Author of the best-selling book "Dê Propósito" and one of the most influential executives in Brazil.
Mika is a CEO of Pyroll Packaging, a leading Finnish packaging converter with nine factories and multi-material capabilities in Finland. He has extensive knowledge on fibre based packaging and working with leading FMCG brands in Scandinavia. Before joining Pyroll, Mika had 15+ years experience in strategy and management both in large and SME companies mainly from B2B area. As a big football fan he enjoys watching “futebol-arte” and “Seleção”.
Augusto Drumond, Marketing Manager for Dolce Gusto NEO, started his journey at Nestlé in 2018 as a Trainee and is currently responsible for Nescafé Dolce Gusto NEO in which he led the launch and contributes to the growth of the brand in Brazil. Graduated in Communication from the Federal University of Minas Gerais and specialized in Marketing Strategy from ESPM, Augusto has more than 10 years of experience in the area of communication.
Executive with 18 years of experience in Supply Chain in companies from different sectors (Petrochemical, Food and Cosmetics) in the areas of S&OP, Integrated Planning, Inventory Management and Logistics. Graduated in Civil Engineering (UFPR), post-graduated in Logistics (PUC-PR), professor of Supply Chain disciplines at PUC - PR, Insper SP and CPIM - Certified in Production and Inventory Management (APICS) certificate.
João holds a degree in Chemistry from USP and began his career at UNIPAC Embalagens in 2005. In 2011 he joined DOW, where he worked on the development of new solutions and applications, in addition to leading more than 7 patent applications. In 2014, he was appointed TS&D Leader for packaging laboratories and the Technical Customer Service Center in Latin America. In 2019, he was named TS&D Leader for 3 important segments, responsible for implementing projects and clients throughout Latin America. He is currently responsible for the food packaging segment and for the Sustainability technical team.
Currently, Global Head of R&D&I at The Body Shop, where he is responsible for formula development, sustainability and digital transformation. Extensive experience in managing innovation, R&D, digital transformation and new businesses, having worked throughout his career in the strategic management of these fronts for Natura, L´´Occitane and Nestle. Passionate about people development, he believes in the formation of skills and culture as drivers for the success of innovation strategies in organizations.
Graduated in business administration with an emphasis on foreign trade and specialization in environmental sciences, both from Universidade Presbiteriana Mackenzie.
Since 2002 at the head of ABRE - Brazilian Packaging Association - a business entity that brings together companies from all links in this production chain, leading the entity´´s initiatives in favor of the continuous improvement of Brazilian packaging, the competitiveness of the sector and its sustainable development. Responsible for ABRE´´s interface with the Government, partnerships, other links in the market and confident for a more open dialogue with society.
Since 2009, he has also served as Vice-President of the WPO - World Packaging Organization, confident in monitoring the global objectives and vision of the future of packaging in our society.
Renato Meirelles is Helena´´s father, President of the Locomotive Research Institute and founder of Data Favela.
Communicologist and writer, he is considered one of the greatest specialists in consumption and public opinion in the country. He was a contributor to the book “Varejo para Baixa Renda”, published by Fundação Getúlio Vargas and author of the books “Guide to face new situations without fear” and “A Country Called Favela”.
Columnist for BandNewsFM and Veja.com, in 2012, he was part of the commission that studied the new Brazilian Middle Class, at the Secretariat for Strategic Affairs of the Presidency of the Republic – SAE.
Currently leader of the Favela Business School and director of relationship and ecosystem of Favela Fundos, one of the companies that make up Favela Holding, which brings together companies that operate, or plan to operate, in the peripheries and slums throughout Brazil. At Expo Favela, he is responsible for curating entrepreneurs, mentors and investors.
Andrea Polson is Marketing Director at Licella Holdings, and its subsidiary Advanced Recycling Victoria (ARV). Andrea joined Licella in 2015. Andrea is a senior sales, marketing and communications executive with over 15 years management experience across the low-carbon technology, renewable energy, and pharmaceutical industries. Prior to working at Licella, Andrea worked in senior product management roles with multinational pharmaceutical companies including MSD, Allergan and Aspen. Most recently, Andrea worked as a long-term Marketing and Communications Consultant for Gelion Technologies, an AIM-listed battery start-up, and for iQ Renew, an innovative Australian recycler. Andrea has a BA Hons from the University of Sydney and a Graduate Diploma in Business (Marketing) from Macquarie University.
Experienced leader in sustainability and new business development. Currently focused on contributing to scientific progress regarding bio-based thermoplastics, recycling and biodegradation.
He is also leader of the ABRE Sustainability Committee.
• Includes: welcome coffee, support material, certificate of participation and simultaneous translation (English / Portuguese / English). The content of the lectures, released by the speakers, will be sent by email within 10 working days after the event.
• Excludes: food.
Note: there will be a food court with several options available to congress participants.
TICKETS SOLD OUT
The role of packaging in the new challenges of brands
How applied technology is transforming the industry
New paths and opportunities to grow
Competitiveness in the packaging and consumer goods production chain
Co-Creative Packaging: the challenge of innovating with the consumer
Dates: May 24 and 25, 2023
Hours: 8:30 am to 5:30 pm
Location: Espaço Villa Lobos
Avenida Gonçalo Madeira, 209, Jaguaré, Marginal Pinheiros - São Paulo
If in doubt, contact:
+55 11 96449-0916
+55 11 96449-0916
Distance based on GoogleMaps search performed on a Wednesday at 10 am.
ABRE – Brazilian Packaging Association, founded in 1967, was born to be a reference and the connection between different links that make up the Brazilian packaging ecosystem. Just like the packaging, the Association has evolved over these 55 years and has followed the wishes and needs of consumers. On our work agenda are themes such as circular economy, sustainability, innovation, new business models, technology, digitization, education, among others. Through various actions, we present to our associates and the packaging and consumer goods chain the main economic, social and cultural movements promoting the dissemination of knowledge and the importance of packaging in modern society. Among our pillars are Transparency, Sustainability and Protagonism. This is how we open the doors to innovation and evolution in the Brazilian packaging ecosystem: encouraging our companies and professionals to play a leading role, fostering more sustainable business models and building transparent relationships.
Learn more about ABRE at www.abre.org.br