Event
With more than four decades of tradition, the ABRE Packaging and Consumption Congress, promoted by ABRE, is the main stage for debates and reflections on the challenges and opportunities of the sector.
Recognized for bringing together national and international experts, the event is consolidated as a strategic space for exchanging knowledge and networking.
The 2025 edition, which will take place exclusively in person on April 9th and 10th, in São Paulo. Brazil, will feature a comprehensive and strategic program.
The Congress will address the direction of the consumer market, the impacts of technological, behavioral and sustainability transformations, and strategies to achieve greater competitiveness in a dynamic and challenging scenario.
It is the right place for leaders, managers and professionals who want to update themselves, rethink their businesses and boost their companies with innovation and relevance.
The event will explore pillars that will guide the future of the sector, covering topics such as:
The direction of the consumer market in Brazil, the trajectory and challenge of brands presented by leaders in the consumer chain during the ABRE 205 Congress! They will share their journey and future vision to grow and strengthen the delivery of value and connection with consumers and what the focus is on innovation in packaging to support their strategy.
The ABRE 2025 Congress will also discuss how consumption habits have been transforming in Brazil and what new challenges, opportunities and demands are facing the entire supply chain, from the packaging industry, to brands and retail.
Speaking of retail, how increasingly digitalized retail is transforming the consumption scenario in Brazil, and the ABRE 2025 Congress will explore what the new dynamics and approaches are and their impacts on the links in the consumption and packaging chain.
Not only does it continue to be one of the great drivers of innovation in packaging, but it will strengthen in 2025 as a strategic topic following the approval of PPWR, the European regulation on packaging and packaging waste.
The ABRE 2025 Congress will address how it has been developing and being applied by brands and the market, and at the same time the new future challenges for the entire consumption chain, both in Brazil and in Europe with the new regulations.
The packaging industry is based on technology, and we have reached a new moment with the strengthening of AI and digitalization, taking the possibilities of productive excellence even further, raising the level of industry competitiveness, assertiveness, efficiency and flexibility, and the Congress ABRE 2025 brings this panorama to strengthen the development of national industry.
The event will take place in a large, light and airy space, prepared to accommodate participants, exhibitors, food trucks, parking and special interactions for our participants.
Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP – Brazil
Silent event
The sound will be silent, with the use of headphones, for better attention to the content presented. It will be necessary to present a physical document to collect the equipment.
Super early bird price |
Early bird price |
Standard price |
|
|---|---|---|---|
ABRE’s Members |
R$ 900,00 |
R$ 1.100,00 |
R$ 1.300,00 |
Not Associated |
R$ 1.400,00 |
R$ 1.600,00 |
R$ 1.890,00 |
Super early bird price |
Early bird price |
Standard price |
|---|---|---|
R$ 900,00 |
R$ 1.100,00 |
R$ 1.300,00 |
Super early bird price |
Early bird price |
Standard price |
|---|---|---|
R$ 1.400,00 |
R$ 1.600,00 |
R$ 1.890,00 |
Fredric Petit
Partner
Peter Désilets
Director
Ricardo Chueiri
Market and Consumer Director
Eduardo Terra
President
Lina Wimmer
Senior Consultant
Nerida Kelton
Vice President Sustainability & Save Food
Ricardo Chueiri, Brazilian, married, has 2 children, graduated as a Chemical Engineer from the USP Polytechnic School, and has a postgraduate degree in Business Administration from Fundação Getúlio Vargas – SP and an MBA from the FIESC Business Academy - SC.
Ricardo has extensive experience in the food and beverage sector, holding leadership positions in Marketing and Sales in companies such as JDE Cafés, Pilão Professional, Pernod Ricard, Procter & Gamble, 3M and Accenture.
He currently holds the position of Market and Consumption Director at Aurora Coop, the 3rd largest industrialized protein conglomerate in Brazil, where he has worked for over 4 years, leading the areas of Marketing, Trade Marketing, Research & Development, Market Intelligence, SAC and Commercial Quality.
President of SBVC (Sociedade Brasileira de Varejo e Consumo) and member of the Board of Directors of several retail companies) Grupo Boticário, Petz, Ipiranga, Agrogalaxy, Extrafarma, Savegnago, Lopes ). He teaches postgraduate and MBA courses. He is Ambassador and Professor at Eicom Brasil. He lectures at national and international retail events, is considered one of the leading retail specialists and author of several books and articles on retail and the consumer market.
With over 20 years of corporate experience at DSM in plastics, fiber intermediates and fine chemicals in global business, innovation, sustainability and communication roles, Fredric is a Partner and Co-Lead for our Sustainable Packaging Innovation Fund.
Following his career at DSM, Fredric drove innovation at the start-up scale as CEO of Vibers, a company producing paper & cardboard, biopolymers and packaging materials from natural Miscanthus fibres.
Next to his broad corporate and start-up experience, Fredric brings to the team relevant materials know-how, his global network as well as his judgement and coaching skills.
He is an affiliate executive coach at IMD Business School, consultant, expert and mentor and has been recognized by the UN Global Compact (NL) as runner-up SDG Pioneer (2020). From 2011 until 2016, he chaired the EU working group CEN TC411 on bio-based products.
Lina Wimmer is a Senior Consultant at Circular Analytics and specialises in helping companies tackle the complex requirements of sustainable packaging. In her current role, she focuses on advising companies on how to comply with legal requirements and achieve their packaging goals. She holds a Bachelor´´s degree in Packaging Technology and a Master´´s degree in Packaging Technology and Sustainability.
Peter Désilets is managing director and co-founder of Pacoon Sustainability Concepts with offices in Munich and Hamburg, Germany, the leading agency for sustainable packaging solutions in Europe and globally. The experts carry out holistic strategies and concepts since 2008 and create solutions in several fields of business. They are active in all kinds of packaging material, single use and reusable concepts and regulation monitoring for legal compliant packaging. Pacoon observes innovative technologies and work together with the entire supply chain.
Nerida has worked in the packaging industry for over 23 years and is Executive Director of the Australian Institute of Packaging (AIP), which is the peak professional body for packaging training and education in Australasia. Passionate about sustainable and circular packaging and Save Food Packaging Design, she is project leader of the Save Food Packaging Consortium within the Fight Waste Cooperative Research Center and was packaging representative on the Department of Agriculture´´s National Food Waste Strategy Steering Committee, Water and Environment. She invests her time educating the industry about the important role packaging plays in reducing food waste and how Save Food Packaging´´s design can make a difference. She is also committed to helping educate and train packaging professionals in the importance of sustainable and circular packaging design and recognizing best practices in this area. Nerida believes that everyone has a role to play in minimizing the environmental impact on our planet.
April 9th and 10th, 2025 (Wednesday and Thursday)
8:30 am to 5:30 pm
Vila dos Ipês
Avenida Mofarrej, 1505 – Vila Leopoldina – São Paulo – SP – Brazil (on-site parking)
If in doubt, contact:
Thábata Garcia
eventos@abre.org.br
(11) 96449-0916
(11) 96449-0916
Distance based on GoogleMaps search performed on a Friday at 9am.
ABRE – Brazilian Packaging Association, founded in 1967, was born to be a reference and the connection between different links that make up the Brazilian packaging ecosystem. Just like the packaging, the Association has evolved over these 58 years and has followed the wishes and needs of consumers. On our work agenda are themes such as circular economy, sustainability, innovation, new business models, technology, digitization, education, among others. Through various actions, we present to our associates and the packaging and consumer goods chain the main economic, social and cultural movements promoting the dissemination of knowledge and the importance of packaging in modern society. Among our pillars are Transparency, Sustainability and Protagonism. This is how we open the doors to innovation and evolution in the Brazilian packaging ecosystem: encouraging our companies and professionals to play a leading role, fostering more sustainable business models and building transparent relationships.
Learn more about ABRE at www.abre.org.br
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